Four guidelines for impactful editorial storytelling

Over 25 years, between ghostwriting articles for major business publications and creating content campaigns for global brands, I’ve learned a few things about storytelling for a business-to-business (B2B) audience.

When determining potential topics — whether for a white paper, blog series or editorial infographic…

Dawn Mortensen

A Silicon Valley veteran, I tell compelling business stories and strategically use content to educate audiences, drive positive sentiment and strengthen brands.

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